Dampak Advertising Dan Public Relation Terhadap Keputusan Mahasiswa Memilih Melalui Citra Institusi Kampus (Studi Pada STIE Widya Gama Lumajang)


  • Intan Dewi Setyawati STIE Widya Gama Lumajang
  • Sukma Irdiana STIE Widya Gama Lumajang
  • Kasno Kasno STIE Widya Gama Lumajang


Advertising, Public Relation, Institutional, Decision to Choose


The purpose of this study was to find out the influence of Advertising ang public relationpartially on the decision of students to choose STIE Widya Gama Lumajang campus as a plac of study throuch the image of campus institutions. This type of research is quantitative research. This research was conducte with 80 respondents. The sample selection method used is path analysis. Based on the resultof the research obtained advertising has a significant effect on the image of the institution, public relation does not have a significant effect on the institution’s image,advertising has no significant effect on student decisions. Significant to the decision of studentsa to choose STIE Widya Gama Lumajang.